Absolute Fitness Apparel wanted to find clothing manufacturers in the UK to help bring a unique collection to a sportswear market. Learn how we did this over a 3 year period with the brand and assisted with a rebrand.
Absolute Athleisure were new into the industry and searching for clothing manufacturers in the UK. Bradley, the Co-Founder approached us with the vision of bringing unique and distinguishable collections to market as he was aware of the crowded nature of the market during the time. The concept involved continuously discontinuing previous collections to ensure a consistent forward-innovation approach for the brand with the intent of keeping consumers excited and engaged with the brand.
This would also involve a lot of direction from brand ambassadors and direct market, and consumer feedback so we worked comprehensively with Bradley to ensure the collections maintained the critical feedback which would directly result in the collection success. We used a partnered clothing supplier to bring these unique collections to market, whilst working closely with the brands' team to meet target pricing and ensuring healthy margins thereafter.
Absolute Athleisure saw great organic growth in a sector which is very competitive. Being able to consistently work on new designs meant the brand remained ahead of the curve and always on-trend and season which maximised sell through rates on each collection, increasing average cart values and the quality drove an increase in sales through direct word of mouth from end-consumers.
"White2Label have been manufacturing our items for Absolute Athleisure for quite a while now and always deliver well beyond my expectations. Quality is always the best of the best. Definitely our main manufacturer."
Image by Credit